How much do web hosting resellers and agencies charge?

How much should you charge clients for web hosting?

Note: client pricing is a business decision, so these are industry-reported ranges, not fixed rates.

• The cited reseller-pricing guides model client hosting charges around $10 to $50 per month, or roughly $120 to $600 a year.
• Basic hosting resale examples sit at the lower end, around $10 to $20 per month.
• Managed hosting examples with updates, backups and support are commonly modeled around $30 to $50 per month or more.
• Competing with budget hosts on price is a losing game, since they win on volume.
• The stronger play is value-based pricing, bundling maintenance and support rather than selling disk space.

The trick is to sell an outcome, not a spec sheet. Clients rarely compare your storage to a budget host, but they will pay for a fast, secure, maintained site with a person to call when something breaks.

How much does reseller hosting cost and what are the margins?

• Namecheap reseller hosting starts at $19.88 per month, with free cPanel and the same price at renewal.
• The cited reseller-pricing guide groups plans into entry plans around $5 to $15, mid-tier plans around $20 to $50 and high-capacity plans around $60 to $100+ per month.
• Billing software can be a separate cost unless bundled by the host. Namecheap lists a WHMCS Starter add-on at $8 per month for up to 250 clients, while direct WHMCS self-hosted Plus pricing starts at $34.95 per month, excluding VAT, for up to 250 active clients.
• Per-account cost falls sharply as a plan fills, to under $10 per client per year on a packed plan.
• That gap between cost and client price is where modeled reseller gross margins of roughly 60% to 90% can come from before overhead.

The economics improve as the plan fills. A $30 plan with two clients costs $15 each before overhead, but the same plan with thirty clients costs a dollar each before overhead, which is why capacity utilization matters more than the sticker price.

How much do web designers charge for hosting?

Note: designer pricing varies widely by market and service, so treat these as typical figures.

• The cited reseller-income examples model designer-style hosting and care-plan pricing at about $15 to $50 per month per client.
• Basic hosting resale examples run near $15 per month, often as a simple add-on.
• Hosting bundled with maintenance is modeled closer to $45 to $50 per month.
• Designers can sell it inside a care plan rather than as a standalone line item.
• The value sold is updates, edits and support, not the underlying server space.

For designers, hosting is less a product than a retention tool. Folding it into a monthly care plan keeps clients in your ecosystem and turns one-off site builds into steady recurring revenue.

What is the typical hosting markup for agencies?

Note: markup figures are industry-reported and depend on plan capacity, support and positioning.

• Introductory retail shared hosting often starts around $2 to $10 per month, while the cited reseller-pricing examples model client charges around $10 to $50 per month.
• In simple filled-plan examples, that can create a revenue-to-cost multiple of roughly 3x to 12x before overhead.
• Example gross margin can reach about 90% before support time, billing tools, payment fees, acquisition costs and churn are counted.
• A basic resale example can still show around 60% gross margin, but that is gross margin, not net profit.
• The markup pays for support, billing, security and management, not just server space.

High gross margins look dramatic, but they are not pure profit. The gap funds support tickets, billing tools, maintenance work, payment fees, client acquisition and the service layer that justifies charging more than a client would pay a budget host directly.

Is reseller hosting profitable?

Note: the scenarios below are illustrative math on reported rates, not guaranteed earnings.

• Reseller hosting can be profitable as recurring revenue, but it is a volume game, not a quick win.
• The cited reseller-income guide places a full-time-income tipping point around $4,000 to $5,000 in monthly recurring revenue.
• In that guide’s model, pure hosting needs roughly 200 to 300 clients to reach that range, while managed plans need about 75 to 100.
• At 150 clients, basic hosting at $15 each brings about $27,000 a year, and managed at $45 about $81,000.
• Churn is the profit killer, so retention and low cost per account decide whether the model works.

The money is in the service wrapped around the server, not the server itself. Managed plans reach profitability with a third of the clients, since each one pays more and tends to stay longer. For the underlying costs, see our managed WordPress hosting research.

Sources & additional resources

• “Reseller Hosting Plans.” Namecheap.
• “Reseller Hosting Income in 2026.” Skynet Hosting.
• “Pricing Plans.” WHMCS.
• “Reseller Hosting Pricing Explained.” Skynet Hosting.

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