Website builder statistics and market share

What is the website builder market share (Wix, Squarespace, GoDaddy)?

Note: builder share varies by whether you measure the DIY category or all websites, so both lenses appear below.

• Among DIY website builders, Wix leads with about 45% of the category, per Site Builder Report’s BuiltWith-based summary.
• Squarespace ranks second at about 18%, with GoDaddy ranking third in BuiltWith-based DIY builder summaries.
• Across all websites, W3Techs puts Wix at 4.3% and Squarespace at 2.5%.
• In W3Techs’ CMS tracker, selected hosted builders such as Wix, Squarespace, Webflow, Tilda, Duda and GoDaddy Website Builder account for roughly 10% of all websites, excluding WordPress and Shopify.
• W3Techs’ monthly history shows Wix’s all-websites usage share rising from 3.9% on July 1, 2025 to 4.3% on July 6, 2026, while Squarespace rose from 2.4% to 2.5%.

Wix leads the dedicated builder field in Site Builder Report’s BuiltWith-based summary, but the picture shifts in the US, where Squarespace and GoDaddy rank higher. As always, the leader depends on whether you count the builder category alone or the entire web.

How many websites use Wix?

• W3Techs reports Wix powers 4.3% of all websites, a 6.1% CMS share.
• W3Techs’ monthly history shows Wix’s all-websites usage share rising from 3.9% on July 1, 2025 to 4.3% on July 6, 2026.
• It holds about 45% of the dedicated DIY builder category.
• Wix ended 2025 with over 304 million registered users worldwide.
• It is the third most popular CMS overall, behind WordPress and Shopify.

Wix’s reach is enormous when counted by registered users, though only a fraction pay. That gap between free signups and paying subscriptions is the defining feature of the freemium builder model.

How many unique subscriptions does Squarespace have?

Note: Squarespace went private in October 2024, so these are its last widely reported public figures.

• Squarespace reported over 5.2 million unique subscriptions in its final widely reported public-company results before going private.
• W3Techs puts Squarespace at 2.5% of all websites and 3.5% CMS share.
• Squarespace acquired the assets associated with Google Domains, including approximately 10 million domains hosted on Google Domains.
• Permira took Squarespace private in October 2024 for $7.2 billion.
• Annual run-rate revenue reached about $1.18 billion in Squarespace’s Q2 2024 results.

Squarespace’s metrics became harder to track once it left the public markets. The $7.2 billion acquisition signaled a mature, valuable builder business, even as growth slowed against faster-moving rivals like Wix.

How big is Wix by users and revenue?

• Wix generated $1.99 billion in revenue in 2025, up 13% year over year.
• It ended the year with over 304 million registered users.
• Wix also finished 2025 with 6.11 million total premium subscriptions, inclusive of Base44.
• That works out to a premium-subscription-to-registered-user ratio of roughly 2%.
• Wix generated $573 million in free cash flow, or about $605 million excluding acquisition-related costs, equal to roughly 30% of revenue.

The roughly 2% premium-subscription ratio shows how freemium works at scale. Hundreds of millions of registered users feed a much smaller but profitable paying base, which funds Wix’s push into AI and app-building tools like Base44.

How big is the website builder market?

Note: market-size figures are analyst estimates that vary by definition, so treat these as approximate.

• The website builder market was valued at about $3.57 billion in 2026.
• It is projected to grow at roughly a 16.6% CAGR through 2031.
• Forecasts put it near $7.67 billion by 2031.
• North America accounts for about 38% of market revenue.
• Wix, Shopify and Squarespace together controlled over half of total 2024 revenue, according to Mordor Intelligence.

The builder market is a relatively specialized software category, but Mordor Intelligence forecasts steady growth as AI-first tools become a bigger battleground.

In Mordor’s estimate, Wix, Shopify and Squarespace controlled over half of total 2024 website-builder revenue, so the largest platforms capture a disproportionate share of category value. For the cost side, see our cost to build a website research.

Sources & additional resources

• W3Techs. “Usage Statistics and Market Share of Wix.” W3Techs.
• W3Techs. “Usage Statistics and Market Share of Content Management Systems.” W3Techs.
• Wix.com Ltd. “Wix Reports Fourth Quarter and Full Year 2025 Results.” GlobeNewswire / Wix.com Ltd..
• Site Builder Report. “Website Builder Statistics.” Site Builder Report.
• W3Techs. “Historical Trends in the Usage Statistics of Content Management Systems.” W3Techs.
• Squarespace. “Squarespace Announces Second Quarter 2024 Financial Results.” Squarespace / PR Newswire.
• Squarespace. “Squarespace Enters Definitive Agreement to Acquire Google Domains Assets.” Squarespace Newsroom.
• Permira. “Permira Completes Acquisition of Squarespace.” Permira.
• Mordor Intelligence. “Website Builders Market Size and Share.” Mordor Intelligence.

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