WordPress market share statistics
Cite this Research
Cite this research
Perlman, M. (2026, July 12). WordPress market share statistics. Web Hosting Services. https://webhostingservices.co/research/wordpress-market-share-statistics
Perlman, Mendy. “WordPress Market Share Statistics.” Web Hosting Services, 12 July 2026, https://webhostingservices.co/research/wordpress-market-share-statistics.
Perlman, Mendy. “WordPress Market Share Statistics.” Web Hosting Services. Last modified July 12, 2026. https://webhostingservices.co/research/wordpress-market-share-statistics.
Research highlights: WordPress powers about 41.5% of all websites and roughly 59.2% of the content management system market, more than every rival CMS combined in W3Techs’ tracker. That share has roughly doubled from 21% in 2014, though it has edged down slightly over the past year. Applied to Netcraft’s June 2026 site count, WordPress’s share works out to roughly 618 million sites, while BuiltWith separately detects about 38 million live WordPress websites.
What percent of all websites use WordPress?
Note: this figure fluctuates month to month and varies slightly by source, so it is approximate.
- About 41.5% of all websites use WordPress, per W3Techs in mid-2026.
- That share has hovered in the low 40s for the past few years.
- It has roughly doubled from about 21% in 2014.
- The share has edged down over the past year in W3Techs’ tracker, its first sustained slip in years.
- WordPress is still used by more sites than all other CMS platforms combined.
|
Year |
WordPress share of all websites |
|
2014 |
~21% |
|
2021 |
~40% |
|
2026 |
~41.5% |
WordPress sits at a remarkable scale for a single platform. More than four of every ten websites run on it, a level of dominance no competitor has approached in the history of the web.
Over 2026 to date, the no-CMS category has risen in W3Techs’ tracker while Shopify and Wix have gained more modestly, so the recent dip has not gone mainly to a rival CMS.
What is WordPress’s market share among content management systems?
Note: CMS share is measured among sites using a detectable CMS and shifts slightly over time.
- Among sites using a known CMS, WordPress holds about 59.2% market share.
- That is far ahead of its nearest competitor, Shopify, at about 7.5%.
- About 29.9% of all websites use no detectable CMS at all.
- Among the top 10,000 sites by traffic, W3Techs reports WordPress at about 50.9% of websites whose CMS is known.
- Its dominance is structural, built on an ecosystem of developers, plugins and themes.
|
Metric |
Figure |
|
WordPress CMS share |
59.2% |
|
Nearest competitor (Shopify) |
7.5% |
|
Sites with no CMS |
29.9% |
The CMS gap is the clearest measure of WordPress’s grip. Holding about 59% of the market while the runner-up sits near 7.5% is a lead that switching costs and ecosystem depth help preserve, even as WordPress’s share has edged down recently in W3Techs’ tracker.
How many websites use WordPress?
Note: total counts depend on how the whole web is measured and on share-based versus live-detection methodology.
- WordPress’s 41.5% W3Techs share translates to roughly 618 million sites when applied to Netcraft’s June 2026 site count.
- That figure is a share-based estimate, not a direct count of active WordPress installations.
- BuiltWith tracks about 38 million live websites using WordPress, plus additional redirects and expired historical detections.
- The platform’s official directory offers over 60,000 free plugins.
- BuiltWith lists more WordPress websites in the United States than in any other country.
|
Measure |
Figure |
|
Total WordPress sites (share-based estimate) |
~618 million |
|
Live websites detected by BuiltWith |
~38 million |
|
Free plugins available |
60,000+ |
The huge gap between share-based estimates and tracker detections is the key nuance. W3Techs reports usage share across its survey, while BuiltWith reports live detected websites, redirects and expired historical detections, so the figures should not be treated as the same metric.
How does WordPress compare to other CMS platforms by share?
- WordPress leads with about 41.5% of all sites and 59.2% of the CMS market.
- Shopify ranks second at roughly 5.2% of all sites, about a 7.5% CMS share.
- Wix follows near 4.3%, with Squarespace around 2.5%.
- Joomla and Drupal each sit at or below 1.2% of all sites.
- Drupal punches above its weight among large institutional and high-traffic sites, rising well above its 1.0% overall CMS share at higher ranking tiers.
|
CMS |
All-sites share |
CMS share |
|
WordPress |
41.5% |
59.2% |
|
Shopify |
5.2% |
7.5% |
|
Wix |
4.3% |
6.1% |
|
Squarespace |
2.5% |
3.5% |
No competitor comes close in W3Techs’ CMS tracker. WordPress alone outweighs Shopify, Wix, Squarespace, Joomla and Drupal added together, which is why it remains the dominant CMS by measured website usage.
How big is the WordPress hosting market?
Note: market-size estimates vary widely by analyst and definition, so these are a broad range.
- Verified Market Reports estimates the WordPress hosting market at $5.5 billion in 2026, with a 12.7% CAGR forecast from 2026 to 2033.
- Verified Market Research uses a broader estimate, valuing the WordPress hosting market at $11.78 billion in 2024 with an 8.4% CAGR forecast.
- The wide range reflects different analyst definitions, base years and market models.
- North America is commonly described as a leading region in WordPress hosting market reports.
- Managed WordPress is a premium segment within the broader WordPress hosting category.
|
Source |
Estimate |
|
Verified Market Reports |
$5.5 billion in 2026, 12.7% CAGR |
|
Verified Market Research |
$11.78 billion in 2024, 8.4% CAGR |
The market is sizable, but the estimates diverge because analysts use different definitions, base years and segment boundaries. The safer takeaway is that multiple analyst sources forecast continued growth, while managed WordPress sits as a premium segment within the broader WordPress hosting category. For pricing, see our managed WordPress hosting cost research.
Sources & additional resources
- W3Techs. “Usage Statistics of Content Management Systems.” W3Techs.
- W3Techs. “Historical Yearly Trends in the Usage Statistics of Content Management Systems.” W3Techs.
- W3Techs. “Usage of WordPress Broken Down by Ranking.” W3Techs.
- W3Techs. “Usage of Drupal Broken Down by Ranking.” W3Techs.
- Netcraft. “June 2026 Web Server Survey.” Netcraft.
- BuiltWith. “WordPress CMS Usage Statistics.” BuiltWith.
- WordPress.org. “About WordPress.” WordPress.org.
- Make WordPress Plugins. “Plugin Check Goals and Roadmap.” WordPress.org.
- WPZOOM. “How Many Websites Use WordPress.” WPZOOM.
- Verified Market Reports. “WordPress Hosting Market Size and Share.” Verified Market Reports.
- Verified Market Research. “WordPress Hosting Market Size and Forecast.” Verified Market Research.
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Disclaimer: This article is for informational purposes only and is not financial, legal, tax, investment, technical, business, hosting or purchasing advice. WordPress market share, CMS usage statistics, website-count estimates, live-detection data, plugin counts, hosting market-size estimates, analyst forecasts, ranking-tier data, third-party tracker methodology and platform classifications can change at any time and may vary by source, reporting period, definition, methodology, geography, website sample and market segment. Always confirm current figures, assumptions, hosting requirements, platform costs, technical needs, market definitions and methodology directly with the cited data provider, CMS platform, hosting provider, analyst report, official documentation or qualified professional before making business, investment, hosting, platform or purchasing decisions based on WordPress market share statistics.